Storytelling & your brand: what’s your story?

When you think of a traditional storyline, there’s a protagonist, antagonist, plot line and hopefully a resolution. Branded storytelling for a company functions in the same way. Your company is the protagonist, your competitors the antagonist, the plotline is the product or service you supply to your customers and the resolution is the value your customers find in your offering. Storytelling is the art of developing an engaging connection between your offering and the value it provides to your customer. It is important to note storytelling is not about pushing your message onto your customer, it is about involving them in the process of the story developing.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/99-storytelling-your-brand-what-s-your-story
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency