How To Avoid Digital Ad Fraud Using Reliable Channels

Digital advertising has taken over the market, especially in this past year, surpassing more traditional media such as TV, radio and print. According to marketing research firm eMarketer, the United States digital ad spend will grow 19% to $129.34 billion this year, which is about 54% of the estimated total ad spend. More than two-thirds of that digital spend will be on mobile phones, which is about $87 billion this year. This proves that digital advertising is necessary for companies to remain competitive in their market.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/95-how-to-avoid-digital-ad-fraud-using-reliable-channels

Inner Spark Creative
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Storytelling & your brand: what’s your story?

When you think of a traditional storyline, there’s a protagonist, antagonist, plot line and hopefully a resolution. Branded storytelling for a company functions in the same way. Your company is the protagonist, your competitors the antagonist, the plotline is the product or service you supply to your customers and the resolution is the value your customers find in your offering. Storytelling is the art of developing an engaging connection between your offering and the value it provides to your customer. It is important to note storytelling is not about pushing your message onto your customer, it is about involving them in the process of the story developing.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/99-storytelling-your-brand-what-s-your-story
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We love that the Auburn community is built on, and proud of our tradition.

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At our photo shoot with Boar’s Breath, we were only able to snap a few pictures of their delicious desserts before trying them for ourselves.

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A behind-the-scenes look at one of our most recent video shoots with Auburn Medical Arts Eye Clinic & Optical.

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Sunny days on Samford Lawn make living on The Plains even better.

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Some of our favorite illustrations from a recent brochure. Let our creative team up your brochure game - a brochure can be informative and fun!

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Your brand represents who you are and differentiates you from competition. Here’s some of our branding work that we love!

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Look good and feel good in your first pair of glasses from Medical Arts Eye Clinic & Optical! We always enjoy doing these shoots.

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Our interns watching Simon Sinek’s Ted Talk, “How great leaders inspire action.”

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Search Engine Optimization is a tough battle. Let Inner Spark help you climb the Google rankings so your business can be found by consumers.

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Shooting some amazing new BBQ today.

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Our intern, Hannah, put to work as an extra in a video shoot for a client. What a natural!

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Inner Spark is thankful for the Auburn Police Division, as well as all of our area law enforcement and first responders. Thank you for all that you do to keep our community a safe place to live and work!

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Where are you spending your weekend?

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Our wonderful interns spending some time away from the desk...working hard on our intern couch!

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Behind the scenes of a video shoot for Medical Arts Eye Clinic & Optical. Exciting things in the making!

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