While it seems a lot easier to post the exact same content to all of your social media platforms, it is not beneficial. Your audience varies throughout the different social media platforms. Your audience on Instagram will be different compared to your audience on Twitter or Facebook. Each of those audiences has different expectations for your posts. The posts entail what you write and how it is written.
from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/211-best-content-for-each-social-media-platform
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