Geofencing vs. Geo-framing: What is the difference?

While many people may be unfamiliar with the terms geofencing and geoframing, advertisers have been using these practices in recent years to create effective and personalized advertisements. Geofencing and geoframing are marketing techniques that effectively utilize tracking services to send targeted advertisements to people that physically enter a specific area. These are tactics that will often increase customer loyalty, provide an edge over your competition, and ultimately achieve a higher return on investment.

Geofencing and geoframing are often used interchangeably in the industry, but there are some characteristics that differentiate these two advertising methods. In an effort to help you distinguish between geofencing and geo-framing, we have defined each term and described how these practices can be beneficial for your business.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/180-geofencing-vs-geo-framing-what-is-the-difference

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Wednesday team lunch featuring a special talent from our new marketing strategist, Dan!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.1085745914953425/1793754454152564/?type=3

5 Social Media Tactics for Keeping Your Business Afloat During the Pandemic

COVID-19 has taken control and redirected how businesses have been able to continue their success and keep their doors open during the pandemic. Restaurants, boutiques, and other stores have had to get extremely creative to encourage their customers to continue to support them without leaving their homes.

We have seen a range of ideas from curbside ordering and outdoor trunk shows to grocery delivery and many other creative incentives that attempt to keep these businesses alive despite the Coronavirus. However, it can be hard to keep generating fresh ideas to ensure that your buyers remain loyal. Here are five ways to boost your social media marketing to keep your customers returning time and time again.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/143-5-social-media-tactics-for-keeping-your-business-afloat-during-the-pandemic
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Visual Search: What is it and how can you optimize it?

Mobile shopping has become the new standard and norm for retail, with customers purchasing anything from new clothes to their weekly groceries through a quick, keyword search in a search engine. It is for this reason that visual search has skyrocketed in popularity over the last few years, with one of its most popular apps, Pinterest Lens, reporting 100% year-over-year user growth—and accounting for up to 600 million visual searches monthly.

from Advertising Blog by Inner Spark Creative Advertising Agency https://www.innersparkcreative.com/blog/179-visual-search-what-is-it-and-how-can-you-optimize-it

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Behind the scenes: Charlton finalizing a direct mail campaign!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.1085745914953425/1782453215282688/?type=3