For most businesses, being present on social media is a must. However, you have to do social media right. It is better to choose two or three platforms and be active on them, rather than try to be present on all platforms but do a poor job. It is recommended to post at least once a day, however, posting more than once a day has been shown to be even more beneficial.
from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/114-the-benefits-of-social-media-for-your-brand
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