How to Create a Compelling Advertisement

If you are new to the business world, you are most likely new to the world of advertising as well. Advertising is an essential factor when it comes to running a business or company. If it weren’t for advertisements, no one would ever become aware of any product or service provided by a business. The act of producing an advertisement can be expensive. So, the goal of any business is to find a cost-effective way to advertise a product or service to their target audience; while also delivering the ad in the most efficient way possible. Although being aware of cost is important, do not allow the budget of your advertisement to control your advertising decisions. Successful advertisements may be costly, but if implemented in the right way, you are going to get a great return on investment. Marketing should be making you money. Advertisements can also be simple to create, but there is a difference in a ‘normal advertisement’ and a ‘compelling advertisement’. Almost anyone is capable of creating a normal advertisement but the factors that differentiate the normal advertisements from the compelling advertisements are what is important.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/110-how-to-create-a-compelling-advertisement
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

How Important is a Logo for Your Business?

When you think of all of the things you need to create or update for a business, new or old, a logo may not be number one on the list of priorities. We believe it should be. While thinking of logos, take some time to think about the ones that really stand out to you. It may be the Nike Swoosh, the iconic McDonald’s Golden Arches, or the traditional Coca-Cola font logo that comes to your mind. Think about why that logo stands out to you. The truth is, a logo means more to your business than just helping customers remember you.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/110-how-important-is-a-logo-for-your-business

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

We are so excited to have a new employee start with us today. Ann Mikell has joined our team as our Marketing Strategist! Welcome Ann Mikell!

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The Importance of a Company "Voice"

Your company voice is a part of all of your content for your brand. Advertisements, social media posts, and your website all showcase your company voice. It is important to create a cohesive and consistent voice for your company that is specific to your company beliefs and interests. This requires clear goals, personality, and teamwork to create a consistent voice. Your company voice is an element of your brand as a whole and creates a personal connection between your company and your clients. According to Segment’s 2017 State of Personalisation Report, just 22% of shoppers are satisfied with the level of personalisation they currently receive. This means many brands are failing to represent themselves in a way that actually inspires consumers to become loyal customers. By creating a voice that represents your company, you can create a loyal connection with your customers. Here are a few tips on how to create and use your company voice.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/109-the-importance-of-a-company-voice

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

3 Key Content Marketing Trends of 2019

As a marketing professional, it is important to stay up-to-date with the trends. Keeping content marketing strategy current will help you reach the most amount of viewers and gain more engagement from current and prospective customers because technological advances can change and progress from day to day. Keeping these developments contemporary is also important because as technology changes, as it often does, so do the preferences of your audience. We are here to help you understand the current trends for this year by touching on some of the most popular content marketing trends of 2019.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/109-3-key-content-marketing-trends-of-2019
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Your brand is your promise to your customer and distinguishes you from your competitors. Another new local business we are thrilled to have worked through the branding process with.

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