Taking photographs of our new client gifts, which have been a big hit! This yummy hot sauce brings the heat, just as good marketing adds a spark to the brand it showcases.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1171311826396833/?type=3

It's easy to stay one step ahead when you plan your steps in advance.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1170627056465310/?type=3

Why Your Business Should Invest in Digital Marketing

Many businesses believe that quality goods or services will bring in customers naturally, and that over time their company will grow through word of mouth. This strategy may work in the short term for your business, but digital marketing has become the key to expanding a company’s audience and gaining new customers. In order to keep up with the growing number of small local businesses, digital marketing is a targeted and efficient way to stay relevant. The rise of digital marketing has allowed many small businesses to reach a wider, global audience and increase their business considerably. Here are key things you need to know about developing a digital marketing strategy.

The Many Types of Digital Marketing

The first thing to understand about digital marketing are the different types: Social Media Marketing utilizes social media platforms, like facebook and instagram, as a marketing tool for a brand or company. [https://www.innersparkcreative.com/blog/103-5-key-elements-for-a-successful-social-media-strategy] (internal) Social media marketing utilizes social media platforms, like facebook and instagram, as a marketing tool for a brand or company. [https://www.innersparkcreative.com/blog/103-5-key-elements-for-a-successful-social-media-strategy] (internal) Email Marketing allows you to keep customers updated and to follow up with your audience to be sure they are satisfied. Search Engine Optimization (SEO) is a tool that uses search engines to increase website traffic, or visibility, of a website or web page. Google Ads allows businesses to have their ads run on Google’s search results page. Remarketing involves targeting customers who have already viewed something on your website, but maybe did not go through with a purchase. Pay-Per-Click (PPC) is an online advertising model where businesses will pay each time a customer clicks on one of their online ads. Video Advertising is an online advertising tool using a video to advertise your business. These will usually play before, during, or after video streams on the internet. These are just some of the current popular digital marketing tactics, however the digital landscape is always changing and will likely continue to evolve in the coming years, meaning that more and more marketing opportunities will be available via online channels. These marketing tactics can be effective and reach a large audience if you have the right strategy in place. By utilizing digital marketing tactics such as the above, you can expand your business, even with limited resources. Digital marketing is not always as easy as it sounds and can take a lot of expertise, digital knowledge and advanced planning. If you are ready to start your own digital marketing strategy and don’t know where to begin contact Inner Spark Creative for a free consultation and we can help build your digital platform today. Below are some key benefits of investing in a digital marketing strategy""

Engagement

One of the most valuable uses of digital marketing is that it allows you to engage directly with your audience. Engagement opens your company up to new audiences on a global scale. This not only allows you to compete with other companies, it also lets you expand your reach and overall influence. This means you will be able to interact directly with customers - both new and old. With digital marketing, you can establish a target audience for your brand, which will ultimately allow you to create targeted content and engage with the desired audience more effectively. Going digital allows your company to become more accessible to your audience. It creates a space where you can reach new audiences, engage with customers, and build strong rapport and loyalty.

Cost Efficient

Digital marketing has become the most cost efficient form of marketing, as it costs less than traditional marketing forms. Since most businesses do not have many resources to put towards marketing, digital marketing provides the best results for your allocated budget. According to Gartner’s Digital Marketing Spend Report, up to 40% of businesses claimed getting considerable savings by using digital marketing methods of promotion for their products and services. Digital marketing allows for better revenue by bringing in more sales and leads due to the fact that your brand is on a popular and highly visible platform and, because you can set specific audience parameters on your advertising. It gives you the highest return on investment (ROI) because of these reasons and will allow you to eventually expand your workforce and company as a whole. Digital marketing also offers the best analytics, so you can see the results of your digital investment through conversion rates. You can watch your sales, leads, and followers increase as your digital presence grows.

Building Credibility

Being accessible to your audience through a digital platform helps to mark you as a credible company. Going digital allows you to keep your customers informed and up to date on your goods or services. This helps your company gain a loyal following and create trust between you and your audience. Digital marketing opens you up to mobile users, which are more common than ever before. Being more accessible and visible only makes your company more credible to audiences today. Going digital also fosters testimonials and reviews from past customers, which helps to build your brand reputation. A strong brand reputation is critical in order to be successful and gain loyalty, repeat customers. Digital marketing has become a significant investment for the growth of any company. According to a report submitted by Social Media Examiner’s, almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased online traffic. With the right digital marketing plan, you can expand your audience, track your conversions and revenue, and increase your credibility - all at a reasonable cost. At Inner Spark Creative, we understand the importance of a reliable and creative digital marketing strategy. We create strategies that will meet and exceed every client’s individual goals. If you are interested in creating a digital marketing plan for your company, contact Inner Spark Creative at (334) 826-7502 for a free consultation today.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/105-why-your-business-should-invest-in-digital-marketing

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Communication Tips to Engage With Your Audience

Advertising is often used to evoke emotion from an audience and increase viewer engagement. When marketing to any audience, you want to consider the best possible way to engage and keep your client invested in your content. According to a national poll, nearly three-fourths of respondents expressed frustration at content that does not recognize them and adapt to their interests. Creating content that is specialized for your audience will increase your engagement drastically. Engagement is driven by emotions, loyalty, and trust, which means your marketing has a huge effect on if your customers will continue coming back to do business with you. Creating a connection between you and the client will increase your engagement across all platforms. Here are some communication tips to keeping your audience engaged with your marketing content!

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/107-communication-tips-to-engage-with-your-audience
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency

Common Misconceptions: Web Development vs. IT

Without information technology, or IT, computers would not run efficiently. Therefore, websites would not exist and in turn, neither would website development. While information technology is needed for web development to function, they are commonly thought of as the same thing. This is not the case. While both are important for a business, it is important to understand the difference to communicate and engage with the right people when reaching out for these services.

Common Misconceptions

There are a lot of misconceptions regarding information technology and website development. Many people go to information technology businesses and ask for website development and vice versa. Although websites are created on and for a computer, information technology deals with configuring the hardware and software of a computer. Similarly, when people think of computers and websites, they automatically think of information technology. This definitely is not the case as websites need specific, skilled, web developers to make sure their website runs and is maintained efficiently. Web developers are often based in web development companies or marketing agencies as websites integrate with the holistic approach to marketing your business.

Web Development

Web development encompasses building, creating, and maintaining websites. This includes design, publishing, programming, HyperText Markup Language (HTML), reports, search engine optimization and everything that relates to the marketing of a business. Not only does web development help with the branding of a business on computers, but also helps make the website optimal for all viewing devices such as smartphones, mobile phones, desktop computers, smart televisions and e-readers.

Information Technology

According to Market Business News, information technology, or IT, refers to the development, maintenance, and use of computer software, systems, and networks. This includes their use for processing and distributing information, facts, statistics and gathered together for reference, storage, or analysis. Computers do not operate without software and software does not operate without information technology programming the software with codes and instructions. Information technology also is responsible for designing the hardware, or physical components of a computer, for processing information, connecting separate components and developing software that can proficiently and flawlessly analyze and distribute the data collected. In short, information technology works with the intricate inner-workings of a computer and certain data collection software.

Benefits of Information Technology and Website Development for a Business

Information technology and website development are both extremely essential for a business. However, they are significant for different aspects of a business. It is important to have a team of information technology consultants simply for the reason of computer maintenance, security, backups and system administration. These days, everything is held on a computer: documents, accounts, files, confidential information, and more. Information technology helps maintain the health of a computer to assure that this information remains secure. Website development is important because it will help your organization consistently grow online. Web developers and designers work diligently to keep visitors coming back to your page, which in turn leads to more customers. They also offer an objective stance to help you compromise what you want and what actually works for your website. At Inner Spark Creative, we know that websites are often people’s first encounter with your business. According to Pew Research, 87% of adults who use the internet access the web through a smartphone. Because of this, we know that great websites that work well on all devices make a fantastic first impression on prospective clients and customers. During our web development process, we consider every interaction your users will have on their phones, tablets, and laptops and deliver a design that gets results, no matter the device. We use the latest content management system (CMS) to ensure that your site works flawlessly and is cost-effective. At Inner Spark Creative, we make it easy to get started. If you are a business owner, you qualify for our free marketing consultation. Contact us for details and to schedule an appointment.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/104-common-misconceptions-web-development-vs-it

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

5 Key Elements for a Successful Social Media Strategy

Social media has become an integral part of not only our everyday lives, but running and advertising a business effectively. According to Global Web Index, users spend 30% of their time online on social media platforms. Effective digital marketing requires reaching your audience where they already spend the majority of their time. Though every brand’s social media should be unique, if you are unsure where to begin, there are some core components that will help create a positive social media presence. Here are our 5 key elements to help you create a successful social media strategy.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/103-5-key-elements-for-a-successful-social-media-strategy

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Make a good first impression with a beautiful website that works well on all devices!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1162849217243094/?type=3

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.391620574365966/1161609707367045/?type=3

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.391620574365966/1161609647367051/?type=3

A big "thank you" to Danny and the folks at Liberty Properties for having us up to Windermere Plantation. We had a great time!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.391620574365966/1161605160700833/?type=3

We love the brand identity process. It’s such an important element of marketing.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1160598030801546/?type=3

A goal without a plan is just a wish.

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1159064084288274/?type=3

How Your Website Design Can Affect Your Business

How much does your website really affect your business? When creating any new business, or revamping an established one, websites are an important asset to gain new customers. Websites have become one of the most important aspects of any company to gain a following and to maintain a company image. The design of any website can make or break whether your target audience is interested in reading more or clicking away. According to Adobe, 38% of people will stop engaging with a website if the content/layout is unattractive.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/102-how-your-website-design-can-affect-your-business

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative

Pictures can really make things come to life, like these awesome safari illustrations!

via Inner Spark Creative https://www.facebook.com/Innersparkcreative/photos/a.220609018133790/1157493577778658/?type=3

Interesting Graphic Design Terms To Help You When Outsourcing

Outsourcing for graphic design is one of the most necessary steps your business can take. Strengthening your brand can not only maintain your reputation but also make your company recognizable among others. Outsourcing will give you a team of professionals who will listen to what you want and create something unique to really engage with your audience.

from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/101-interesting-graphic-design-terms-to-help-you-when-outsourcing

Inner Spark Creative
1735 E University Dr #104
Auburn, AL 36830
334-826-7502
Inner Spark Creative