Pros and Cons of Outdoor Advertising

With social media on the rise and digital marketing taking over, there are so many ways to advertise a brand and business today. Between internet and traditional advertising, it is no wonder companies struggle to figure out the best way to spend their advertising dollars. Outdoor advertising is an option that many people tend to look over, especially in this age of technology. Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. This can be anything from billboards, street furniture and transit advertising to exterior signage and point of sale displays. Outdoor advertising remains a very common way for businesses to advertise to the public, but there are just as many disadvantages are there are advantages. Below, we look at both the pros and cons of using outdoor advertising for your brand or business.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/96-pros-and-cons-of-outdoor-advertising
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A journey through the seasons. Fun and unique covers for the Auburn Public Library brochures.

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Samford Hall is one of our favorite buildings in Auburn! Who else loves seeing this building every day? #WarEagle

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We care about our client’s success as much as they do. If our client is happy, we are happy!

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Online vs Face-to-Face Networking

With technology on the rise and more and more social networking sites being created, it is no wonder people have started to make the switch from in-person networking to networking online. Has this adjustment to the digital world caused traditional face-to-face networking to fade into the background? The debate between online networking and in-person networking has been an ongoing one, and there is information to argue a case for both networking styles. But the ultimate question many people in the business world want to know is whether or not in-person networking still has a unique value that social networking on Linkedin or Facebook lacks.

from Articles - Auburn Advertising Blog - A Service of Inner Spark Creative https://www.auburnadvertising.com/articles/95-online-vs-face-to-face-networking
from AuburnAdvertising.com a public service of Inner Spark Creative, Auburn's premier advertising agency