When you think about some of your favorite products and brands, what comes to mind? Most likely you form an image in your head of what the product looks like, including what colors and images are associated with it.
For example, think about La Croix sparkling water. You can probably spot them on the shelves a mile away in the grocery store because you recognize the branding they use: intricate designs mixed with colors that match the flavor, and a font that feels elegant and fancy.
from News - Inner Spark Creative - Advertising Agency, Auburn, AL https://www.innersparkcreative.com/blog/61-your-brand-is-much-more-than-a-logo
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